Ideas. Insight. Impact
Reflections In Motion is a space for thoughtful reflections on broadcasting, fundraising, creativity, careers and the lessons we gather along the way.
Explore ideas that inform, challenge and inspire — from the realities of working in media to the human stories behind fundraising and the journey of turning experience into opportunity.
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WHEN AI CHOOSES WHAT WE HEAR AND WATCH: WILL GOOD PODCASTS BE ENOUGH?
Creating a good podcast may no longer be the whole challenge. As recommendation systems increasingly influence what audiences discover, podcasters face a new question: is great content enough if the right people never find it?
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The Small Donations That Add Up
R100 or R200 may not look like a major donation. But across donors, fundraisers and time, smaller contributions can add up. Face-to-face fundraising also reminds us that behind every contribution is a human decision to care.
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You Know My Voice. Should You Know Me Too?
Listeners can spend years with a broadcaster they have never met, creating a relationship that feels surprisingly personal. But should that connection stay behind the microphone? We reflect on audience relationships, broadcaster branding and the possibility of turning an audience into a community.
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When the Crowd Changes, the Approach Should Too
Why can a fundraiser thrive in one mall and struggle in another? Sometimes the fundraiser hasn’t changed—the crowd has. Learning to read different environments can be just as important as learning the pitch.
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When the Audience Numbers Change, Does the Broadcasting Strategy Change Too?
New radio audience figures can tell stations where they stand, but what happens next matters more. As South Africa’s new RAMS moves closer to a full annual sample, we reflect on whether audience numbers should simply rank radio stations—or help broadcasters make better decisions.
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When the Team Leader Is Also Competing With the Team
Face-to-face fundraising team leaders may be expected to develop their teams while still achieving individual targets. But what happens when time spent leading reduces the leader’s own opportunity to earn?
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When a Fundraiser Is Having a Bad Day
Face-to-face fundraising requires energy, confidence and human connection—but fundraisers do not arrive at work feeling their best every day. What happens when the person behind the pitch is struggling, and how can fundraisers and team leaders respond without losing sight of professionalism?
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When the Story Shouldn’t Become Entertainment
Some of the most important stories in broadcasting come from people’s darkest moments. But when does responsible storytelling become spectacle? This reflection looks at the line between journalism, emotion and humanity when covering grief, trauma and tragedy.
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Handling Conflict at the Face-to-Face Fundraising Stand
Conflict is inevitable in face-to-face fundraising. Targets, competition, long hours, rejection and different personalities can create tension even within strong teams. The real test is not whether a fundraising team experiences conflict, but whether it knows how to handle disagreement without damaging relationships, professionalism or the donor experience.